Product seeding guides
How to get product into the right hands, ship it without spreadsheets, and show it worked. Written by the Gasoline team, from years of packing and shipping gift boxes for brands.
What is product seeding? A practical guide for brands
Product seeding means sending free product to the right people so they try it and talk about it. How it works, what it costs, and how to run it well.
Read the guide →6 min readHow to build a product seeding program from scratch
A step-by-step plan for a product seeding program: goals, budget per box, the talent list, sizes, shipping, follow-up and a monthly rhythm you can keep.
5 min readInfluencer gifting without the spreadsheet: sizes, addresses and tracking that scale
Why influencer gifting breaks at the spreadsheet stage, and a cleaner workflow for sizes, addresses, labels and tracking that holds up past 50 boxes.
5 min readHow to measure product seeding ROI: EMV vs in-market reach
How to measure product seeding and influencer gifting ROI: what EMV does and does not tell you, and a buyer-based method using In-Market Reach.
6 min readGifting vs paid creator deals: when to send product and when to pay
When influencer gifting is the right call, when a paid creator deal is, and how to move talent from one to the other without souring the relationship.
6 min readProduct seeding compliance checklist: FTC disclosure, age-gated products and privacy
A US compliance checklist for influencer gifting: FTC disclosure for gifted posts, shipping alcohol and 21+ products, minors and COPPA, and privacy.
5 min readHow to run fashion sample pulls without losing pieces
A practical workflow for fashion PR sample pulls: one request link, clash checks, prepaid return labels, due-date reminders, piece-by-piece check-in and credits.