Every drop, measured like media spend.
Posts, Reels and Stories from connected accounts are found for you and valued by the real buyers they reached. In-Market Reach counts the people who saw a post, engaged with it, and are shopping your category. One click turns any drop or month into a recap your client will actually read.
44 talent gifted, 41 posted. 8,214 in-market buyers reached across 3 drops, driving an estimated $14.2K in In-Market Value.
Posts and Stories found for you
From talent’s connected Instagram, Stories saved before they disappear. Everyone else can tap “I posted”.
IMR, IMV and ROI
Real buyers reached, what they’re worth, and whether the gift paid for itself.
EMV still reported
For teams who already report on it.
Recaps in one link
Pick a brand and a date range, then share the link.
What a gift was worth, in buyers.
EMV prices reach like ads. IMR counts the real buyers a gift reached, then turns them into dollars.
Saw the post, engaged, and are realistically shopping your category.
views × engagement × intentThe sales those buyers are likely to drive.
IMR × close rate × priceWhether the gift paid for itself, and how many times.
IMV ÷ gift costThis gift reached 18 in-market buyers and likely paid for itself 2.4 times.
Estimates use category benchmarks and sharpen as real sales flow in. EMV is still reported.
See it in the demo.
A sample workspace with made-up brands. No sign-up, about two minutes.